Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Aggregating Truth and Falsity Values

We propose an axiom set for the aggregation of truth values, which leads to the characterization of two truth-aggregation families, a prudent and an enthusiastic. The first one has a cautious attitude choosing between two observed values the one which is more uncertain. The second one has an enthusiastic behavior and will reinforce the result if it observes twice the truth or twice the falsity....

متن کامل

Degrees of Truth, Degrees of Falsity

In this paper I recall the reasons in favour of extending the classical conception of truth to include degrees of truth as well as truth value gaps and gluts, then provide a sketch of a new system of logic that provides all of these simultaneously. Despite its power, the resulting system is quite simple, combining degrees of truth and degrees of falsity to provide a very flexible and elegant co...

متن کامل

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...

متن کامل

On an Alleged Truth/falsity Asymmetry in Context Shifting Experiments

Keith DeRose has argued that context shifting experiments should be designed in a specific way in order to accommodate what he calls a 'truth/falsity asymmetry'. I explain and critique DeRose's reasons for proposing this modification to contextualist methodology, drawing on recent experimental studies of DeRose's bank cases as well as experimental findings about the verification of affirmative ...

متن کامل

PCTL model checking of Markov chains: Truth and falsity as winning strategies in games

Probabilisticmodel checking is a technique for verifyingwhether amodel such as aMarkov chain satisfies a probabilistic, behavioral property – e.g. ‘‘with probability at least 0.999, a device will be elected leader’’. Such properties are expressible in probabilistic temporal logics, e.g. PCTL, and efficient algorithms exist for checking whether these formulae are true or false on finite-state mo...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Bulletin of Kemerovo State University

سال: 2021

ISSN: 2078-8983,2078-8975

DOI: 10.21603/2078-8975-2021-23-1-237-246